I led the creative and brand direction for the BabySee Infant Vision Simulator App, created with Boston Children’s Hospital to show parents how their child sees the world from infancy to age three. Through powerful imagery and the question “Ever wonder what your baby can see?” I crafted an emotionally resonant experience that connected science with the wonder of parenthood.

I led the creative direction for a content marketing campaign positioning BoldChat by LogMeIn as a thought leader in enterprise customer engagement. I developed a striking visual system and suite of top-of-funnel assets designed to capture attention, convey authority, and drive qualified leads.

I led the brand development and launch for IDEXX Neo, a cloud-based platform helping veterinary practices manage everything from appointments to patient records and client communications. I guided naming, logo design, and digital experience strategy to position Neo as a trusted, modern solution in a traditionally change-resistant industry.

I led the creative direction for an interactive learning experience that helped PepsiCo employees understand the Frito-Lay supply chain. Through custom iconography, engaging video content, and interactive questions, I transformed a complex process into an approachable, visually cohesive e-learning experience.

I created the global brand identity for the Venture Café Foundation, designing a logo system and visual language that reflect its culture of connection and innovation. The comprehensive toolkit included division-specific logos, color variations, templates, and an interactive style guide for teams around the world.

I developed an integrated campaign for Blackboard Collaborate, inspiring higher education institutions to embrace virtual learning. From concept and visual system to content strategy and execution, the campaign positioned Blackboard as a leader in the modern digital classroom.

I designed a best-in-class Find a Doctor experience for Boston Children’s Hospital, blending function and emotion. By pairing seamless search with authentic stories, videos, and provider profiles, I helped parents feel confident and connected before even stepping into the hospital.