InterSystems—A Seamless, Innovative Fusion of Elegance, Personalization, and Technology
THE CLIENT
InterSystems
Rearchitect and redesign both public and internal marketing assets for the global technology leader, including the website, a calculator tool, a devhub experience for the development community, brochure, and video.
PROJECT OVERVIEW
TASKS INVOLVED
This project encompassed UX, UI, and a comprehensive digital brand expansion for InterSystems. The engagement began with an in-depth discovery phase to redefine the website’s architecture and establish a refreshed vision for the InterSystems design system through extensive mood boarding and visual exploration. Insights gathered from this phase informed a cohesive, scalable website built on custom-designed templates, extending seamlessly across thousands of pages.
A promotional video was produced to generate excitement and awareness among both internal and external audiences. Following the website launch, a developer-focused UX initiative introduced a darker, more technical aesthetic tailored to that audience. Additionally, an interactive ROI calculator was developed—Enhancing Patient Outcomes and Revenue with InterSystems’ Real-Time Insights—offering users a valuable, data-driven tool.
Together, these initiatives have strengthened and unified the InterSystems digital ecosystem, elevating brand perception while deepening engagement across diverse audience segments.
InterSystems Website
Branding and UX Design Project: The sitemap and information architecture phase, informed by extensive data collection from surveys, stakeholder interviews, and internal working sessions, laid the groundwork for a strategically sound site structure. The visual brand was then redefined through mood boards, proposing a new color system, typography, imagery, and illustration directions. The design phase introduced a user interface that prioritized flexibility and ease of content administration. Page templates with modular content modules allowed administrators the freedom to modify and display relevant content dynamically throughout the site.
InterSystems ROI Calculator - Enhancing Patient Outcomes and Revenue with InterSystems’ Real-Time Insights
Introduction to the calculator to provide insights on it's value for patient outcomes, show here in the light version.
ROI calculator user interface with draggable counters and input fields, with instant results shown on the right - featured in the light version here.
Summary screen to obtain a health cost take away to guide future decisions and inform revenue, seen in the light version here.
PDF summary of the calculator results for the user to have a takeaway to guide them in their healthcare cost analysis.
Introduction to the calculator to provide insights on it's value for patient outcomes, show here in the dark version.
ROI calculator user interface with draggable counters and input fields, with instant results shown on the right - featured in the dark version here.
Summary screen to obtain a health cost take away to guide future decisions and inform revenue, seen in the dark version here.
Developer Hub
A thoughtfully crafted user experience for the developer community, using a darker approach to the brand palette to better engage with developers who are knee deep in code.
