NB Development Group is responsible for managing and developing the Boston Landing neighborhood, a mixed-use development project located in the Allston-Brighton neighborhood of Boston–revitalizing the Boston area and enriching the community.
THE CLIENT
NB Development Group
Design and develop digital experiences for several of the new Boston Landing sporting facilities, including, The Track at New Balance, Warrior Ice Arena, and NB Fitness Club. The work also includes the design and development of the NB Development Group website.
PROJECT OVERVIEW
TASKS INVOLVED
This multi-year project involved close collaboration with client-side leadership to align digital efforts with overarching business objectives. We developed strategic approaches for representing each unique brand online, guided by established brand standards. Web-accessible styles and best practices in information architecture (IA), user experience (UX), and user interface design (UI) were applied throughout, alongside optimized development processes. A content management system (CMS) was implemented to allow for easy updates and ongoing flexibility. The resulting websites offer a cohesive, user-friendly experience that encourages engagement across all brands under NB Development Group.
Warrior Ice Arena
Website design and development for the Boston Bruins practice arena.
Warrior Ice Arena is the practice and training facility of the Boston Bruins, but it is also open for recreational and community use. Offering hockey and skating programs year round, plus special events, birthdays, fundraisers, and more! The website features landing pages and sub level pages offering vast content for visitors of all sorts. The design is built on WordPress and offers flexible modules for the client to easily manage.
The Track at New Balance
Website design and development for an indoor track, designed to be the fastest in the world.
The Track at New Balance has evolved into a state-of-the-art destination for sports and events, now supported by a full schedule. What began as a simple landing page when The Track was being built, has grown into a robust digital platform. Redesigned on WordPress, the site features an intuitive interface, bold visuals, and flexible content management—offering a user-friendly experience that reflects The Track’s innovation and leadership in the digital space.
NB Fitness Club
Website design and development for a the New Balance Fitness Club at Boston Landing.
Partnered with NB Fitness Club to create a new website to market their newly remodeled, 25,000 square foot fitness facility in the Boston Landing Development in Allston. The goal of the website project is to best showcase the new facility, drive awareness, encourage new members to sign up, and be built with a solid framework encompassed by a WP Content Management System (CMS), that the client could easily update and manage.
Website design and development for the company that has developed and manages several of the new Boston Landing facilities for New Balance.
NB Development Group
In collaboration with the team at NB Development Group, we curated and launched a new website designed to clearly and efficiently communicate the organization's mission and work to a broad audience. Built on WordPress, the site empowers the client with the flexibility to manage and update content with ease. The modern, user-friendly interface features a clean, scannable layout, dynamic animations, and bold imagery that collectively create an engaging and visually compelling browsing experience.
Boston Landing is a thoughtfully designed hub for work, wellness, and community, combining state-of-the-art office spaces, athletic facilities, retail, dining, and residential offerings. Home to major anchors like New Balance, The TRACK at New Balance, and the Boston Bruins’ practice facility, the area reflects a strong commitment to innovation and connectivity. I’m proud to collaborate with the Boston Landing team to create websites that authentically represent each brand and make these spaces more accessible—whether for spectators, visitors, or private events. Every site is tailored to reflect the distinct identity and values of each organization, brought to life through thoughtful design and user experience.