Community Servings is actively engaging the community to provide scratch-made medically tailored meals to individuals and their families experiencing critical or chronic illness and nutrition insecurity.
THE CLIENT
Community Servings
Create 4 testimonial videos and 1 brand overview video to convey the mission of the non-profit organization, and have real clients and healthcare providers tell their story about their involvement with Community Servings and the benefits.
PROJECT OVERVIEW
Community Servings provided scripts for all 5 videos, and from there I gathered my trusted pool of resources to help out on various portions of the project. I engaged with a videographer team, an illustrator to produce custom illustrations to best visually support the messaging, and a video production artist who handled all post production editing work. With a team assembled of 7 people, including myself as creative director and lead video producer, we curated 5 videos that aid the client in their funding efforts and tell the Community Servings story from multiple perspectives.
TASKS INVOLVED
Community Servings Brand Overview Video
Hear from brand leaders about the organizations mission to help the community in it’s commitment to providing Medically Tailored Meals to those in need.
Meet Chuck
Chuck tells his story about the impact that the Community Servings meal delivery service has had on his health and overall well being over the past several years.
Meet Sarah
Sarah is a Nurse Manager with Blue Cross Blue Shield, and partners with Community Servings to provide Medically Tailored Meals to BCBS members. Hear about her experience working with Community Servings, and it’s impact on members that she works with everyday.
Meet Emma
Emma is a Pediatric Hospitalist at Newton Wellesley Hospital, and she partners with Community Servings on their Pediatric and Prenatal food program. Hear how her work directly impacts the community.
Meet Steve
Steve has been receiving Community Servings meals for years, and is so grateful for the service and convenience, as it has had such an impact on his health and lifestyle. Hear more from Steve and his heartfelt story.
“The videos are well-loved and well-used throughout our outreach.”
James Flaherty, Communications Manager, Community Servings
The outcome of these videos has had a direct impact on the organizations funding efforts, and brand awareness.