Eagle Lines: Building Trust, One Move at a Time
I partnered with Eagle Lines to elevate their digital brand experience around a simple, powerful message: every move—and every customer—is unique. With a focus on trust, care, and professionalism, the creative direction reflects the company’s commitment to personalized service, whether it's across town or across New England. This project showcases how thoughtful branding and visual storytelling can reinforce a company’s promise and help them stand out in a competitive industry.
THE CLIENT
Eagle Lines
Redesigned and developed the external marketing website with a primary focus on elevating the brand to stand out in a highly competitive moving and storage industry. Guided by a refreshed brand direction, the new website was designed to be more modern, inviting, and engagement-driven.
PROJECT OVERVIEW
This WordPress website redesign and development project involved a full overhaul of the site’s visual identity, user experience, and technical foundation. Tasks included content strategy and site architecture planning, wireframing and responsive UI design, theme customization, and front-end development. SEO best practices were implemented alongside performance optimization to ensure fast load times and improved search visibility. The site was built with a flexible content management structure, enabling the client to easily update and manage content. Quality assurance, accessibility checks, and cross-device testing were also conducted prior to launch.
TASKS INVOLVED
Rebrand with Purpose
To enhance its market competitiveness and broaden its appeal, Eagle Lines undertook a comprehensive rebrand. This initiative encompassed a fresh logo, an updated color palette, and new fonts. The client also invested in a professional photo and video shoot, showcasing the new brand identity on employee uniforms and company vehicles. This cohesive branding effort is prominently featured on their new website, ensuring a consistent and elevated presence across all brand touchpoints.
Check out the live site to see it in action, noting nice design behaviors throughout. And please consider reaching out to Eagle Lines for your next move!