The Perkins School
Helping children with disabilities find their place in the world.
Perkins School for the Blind is a global leader in education and accessibility for children and young adults who are blind or visually impaired, often with additional disabilities.
A Modern Platform for a New Digital Learning Initiative
Crafting a user-friendly digital experience for the new Perkins Academy store.
THE CLIENT
The Perkins School
PROJECT OVERVIEW
Perkins partnered with Branch to conceptualize and design a brand-new user experience supporting the launch of the Perkins CVI Certificate and Perkins Academy online store.
CVI (Cortical Visual Impairment) is the leading cause of childhood blindness, yet it remains widely misunderstood and underdiagnosed. Through this certificate program, Perkins is equipping professionals to assess more children and improve outcomes globally.
TASKS INVOLVED
The concept phase explored various design approaches to create a seamless, accessible, and visually engaging experience for the online store. Our goal was to ensure the design aligned cohesively with Perkins’ brand while distinguishing the store as a unique element within their digital ecosystem. We tested iconography, color schemes, image treatments, illustrations, and graphics, ultimately landing on a direction that closely aligned with Perkins’ established brand identity.
Initial creative exploration involved conceptualizing an innovative visual approach to the new Perkins Academy store that supports the brand and also provides a modern look and feel that distinguishes the Academy from other sectors of the business.
Ultimately the client wanted to explore a digital experience that very much aligned with their current branding, straying slightly from the original directive. The outcome is an Academy website that is clean, easy-to-use, accessible and offers brand cohesion.
Commitment to Accessibility
Understanding Perkins’ mission and audience, we prioritized designing a platform that meets accessibility standards, ensuring usability for individuals with diverse needs, including those with visual impairments. This involved implementing inclusive design principles and considering adaptive technologies.
